Unleashing Empowered Women Through Gemini Natural Perfume.
INDUSTRY
Beauty & retail
SERVICES
Visual Identity, brand strategy & social media content
OVERVIEW
Gemini is a natural perfume brand, focused on body acceptance & empowering women to appreciate their whole selves.
Step 1: Research & discovery
As Gemini is new to the natural perfume market, this project required we do some industry research and understand their value proposition. Gemini positioned itself as a feminine, graceful all natural perfume brand with an affordable price.
Step 2: development & conceptalisation
We began iterating some concepts based on the knowledge from the discovery phase. We got half way through the conception and development phase and the founder of Gemini had a revelation that they wanted to redefine their product names to more trendy and niche. And of course thinking about the brand strategy it was important that everything aligned and was consistent with the target audience.
