Peer-Powered Harm Reduction: Empowering Communities for Safer Choices
INDUSTRY
Non-for-profit, community service
SERVICES
Visual Identity / Digital / Print
Peer-Based Initiatives: Empowering marginalized communities by tapping into the trust and credibility of peers within these groups. These organizations facilitate the development and execution of effective health promotion and harm reduction strategies. By bridging gaps and breaking down barriers driven by social stigma and distrust, peer-based programs significantly improve access to healthcare services. Furthermore, their close community ties enable them to detect emerging health issues early, informing timely and relevant responses within the broader healthcare sector.
Overview
This project was carried out as part of a client outreach program at Murdoch University, PBHR had approached us to rebrand their not-for-profit.
Stage 1 Research & Development:
We began with a deep dive & evaluation of the current sector. This research was used to help us understand the positioning & voice of Peer Based Harm Reduction WA in the Peer among its competitors. They had recently changed their name from WASUA (Western Australia’s Drug User Association) to Peer Based Harm Reduction WA.
The reason for this name change was that they realised it was necessary to centre their Peer-based approach at the core of their brand.
Stage 2: Iterations & Revisions
Utilizing the research gathered in Step 1. we began brainstorming word associations related to their name, choosing two words to focus on for each concept to steer away from clichés or overused ideas. We developed three concepts:
"Hand in hand," drawing upon the human nature of supporting our peers.
A sun and a moon in a yin & yang formation, emphasizing unwavering support day and night.
Two abstract faces facing each other, symbolizing human connection and understanding.
During this stage, we recognized the importance of streamlining and simplifying their logo. We meticulously examined each element, removing any unnecessary complexity and retaining only the essential components. This iterative process allowed us to eliminate excessive details, enabling us to focus on conveying the core message of human dignity and non-judgment.
Stage 3: Design & execute
Once we had decided on a design direction, we began developing the brand identity across various platforms, Print, digital & event.
